Inventory management is typically associated with product businesses. It can also be helpful in service businesses. Inventory management, when used as a business strategy … [Read more...]
Marketing ROI and ROTI
ROI (Return On Investment) or ROTI (Return On Time Invested) can be elusive when it comes to marketing. This is frustrating, to say the least. The key is to define the … [Read more...]
Smooth Sailing
The goals of marketing are to generally make things happen and direct the ships of business to sail toward lands of beautiful, lush, green success. The keys for … [Read more...]
Seeing Opportunity In Risk
At the time of this writing, CNBC reports that a capital markets firm has downgraded Starbucks stock shares based on its analysis of current market conditions (you can read … [Read more...]
How A Company Can Fully Harness Assets
Asset utilization is a large part of overall business strategy. It is often used to optimize productivity, cost containment, general operations, profitability and the overall … [Read more...]
Building Brand As A Company Asset
Brand. What is it? What does it do? Why should it be important? How do you assign value to it? When addressing brand and all of the aspects around brand: … [Read more...]
The Disconnect
It is understood that market strategy is important, but actually building market strategy is easier said than done. It’s hard. There is a lot of heavy lifting. You get … [Read more...]
