A comprehensive approach to the growth drivers of your business
Growth is largely driven by the functions of Strategy, Sales, Marketing, Development, Strategic Relationships, Networks and Distribution.
M & A is often part of strategic growth. New competitive advantages often result from M & A. When these new competitive advantages and their value propositions in the market are wrapped into these growth drivers, the organization is better able to leverage market position.
The business or company benefits from a maintained, shared focus that keeps strategy in real-world, day-to-day business. You have measurable processes that are cross-functional. You have focus on growth, revenue, profitability and being competitive in the market.
In working with us, clients are able to:
- Make better, more confident decisions
- Be more competitive in the marketplace
- Leverage assets
- Leverage opportunities
- Optimize for profitability
- Optimize for growth
Our sole focus in working with clients is centered on enabling them to sell products and services in the marketplace while keeping their companies sustainable and profitable.
You have a resource that is solely focused on how to help your company succeed.
The AxisPointe runs on a core model that is client-centric rather than being tactic-centric. Tactics are tools. Frameworks are also tools. We have no bias as to what tools should or should not be used, or how they should be used. We are solely driven by improving our clients’ current situation. We do the heavy-lifting in developing and applying market strategy. Strategy is very personal for a business, so this is done collaboratively with you, our client.
A partner that is with you at 30,000 feet and in implementation.
In working in multiple functions that drive revenue for a business, we move seamlessly between big-picture market strategy and the boots-on-the-ground efforts to make things happen. This gives you, our client, a resource that is as focused on your company as you are.
You have a real partner. We are here for the duration, if you want us to be. We work at 30,000 feet to do the heavy-lifting for your organization on how to best position and compete in the market. We’re in the proverbial airplane with you.
We stay with you in implementation to facilitate, manage and maintain focus in tactics. We’re in the proverbial Hum-V with you navigating, adapting and keeping pulse on progress. We’re with you for as long as you need us to be.
We’ll get you to a certain point and transfer everything to your team or we’ll stay on to shoulder some of the burden and maintain progress.
This is another part of our client-centric model. We don’t just fly in, touch down and fly out. We don’t overcomplicate things to rationalize our value. We simplify issues and apply simple solutions, and we’re here for as long as you want us to be.
A true strategic partner
Our model is structured for fluid working engagements so working relationships don’t feel restricted or frustrated. You aren’t nickel-and-dimed for services provided. Your engagements are led by a senior-level principal. You have an unbiased perspective at your service that is not influenced by internal group think, confirmation bias or tactical bias.
A collaborative approach that is strategy-focused
In applying strategy, we work alongside of your internal leaders and directors and we work collaboratively with any existing outside vendors and partners.
We quarterback the entire initiative or we serve as a strategic asset in supporting your leadership and your key employees. The result is a custom-built service that is focused on your objectives, from start to finish.
A working asset for your business
Market strategy becomes a working asset for your company rather than just a task that is supposed to be done. It becomes applied strategy.
You have someone sitting next to you in the airplane to make big-picture decisions easier. We are right with you in the Hum-V navigating the terrain along the way to attain goals. Market strategy defines where to play and how to win. Applied market strategy addresses short-term goals and long-term goals at the same time.
Applied market strategy considers and addresses the nuances in communications, language, tactics and behaviors that are used to explain and deliver value.
This translates directly to:
- target markets
- geographic markets (as part of target markets
- understanding market realities
- industry & sector factors
- competitive advantages
- value propositions and how to apply them
- marketing & sales communications and use of language
- selection of marketing and sales tactics
- ability to deliver on marketing promises
- strategic relationships
- how products and services get to markets and to customers
- design of customer relationships
- prospect experience in tactics
- customer experience
With processes structured in applied strategy, value in the marketplace can be measured according to business metrics. At The AxisPointe, applied market strategy is what we do.