Structure opportunities for position and profitability. Your company wins and your customers win.
Often, Sales or Business Development is a primary revenue function of many organizations. When sales and business development professionals are both market-centric and organization-centric at the same time, the customer wins and the organization is profitable.Market strategy is applied in sales communications. Sales teams and Development teams are able to create opportunity and drive profitability.Just like using processes in operations, communications processes are applied to create efficiencies and to measure success.
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This drives the tactics that you choose, the language you use in messages and content and how you behave in the market...regardless if it’s through Sales or Marketing or Networks or Relationships.