Client Scenario: Launching a new service
The AxisPointe: Counseled client on a launch strategy for the new service that minimized costs and maximized revenue. Developed a value-based pricing structure to establish pricing for the new service that aligned with the market but differentiated the client from the competition. Developed business cases for Sales in taking the new service to market. Trained client in applying value-based pricing and applying business case in sales efforts.
Impact: The client was successful in the application of the models in launching the new service and increasing revenues. Scalability for continued growth is easier for the client.
Client Scenario: Expansion
The AxisPointe: Developed a multi-pronged market strategy for expansion that addressed geographic opportunities, overall positioning, promotion, patient experience, strategic relationships and referral relationships. Identified profitable and non-profitable areas to help the client make strategic decisions. Helped the client maximize current opportunities. Built and managed a working marketing model. Handed the working model over to the client and managed the transition for the client to take it over on their own.
Impact: The client made the decision to expand and where to expand as a result of the above work. The client was better able to work through their strategic partnerships to increase profitability. The transition for the client to take things back over was seamless for the client to easily pick up where we left off.
Client Scenario: Maintaining market share while continuing to grow and combat competition
The AxisPointe: Conducted formal market research to give the client accurate, up-to-date data. Developed a market analysis to show what the client was really up against. Developed a comprehensive go-to-market strategy that addresses better competitive advantages, market positioning and opportunities for growth. Identified a new brand extension that uses a unique competitive advantage to create a deeper moat. Client expanded our role to serve as a dedicated resource for on-going Go-To-Market strategy development and management and overall brand management for 4 years. Client decided to put the internal structure in place to take over strategy and brand management internally. The transition for the client was seamless so the internal team could easily take things over.
Impact: Internal political strains were eased as a direct result of the strategy encompassing all of the interests of stakeholders. The client has a better competitive advantage with a deeper moat and a higher barrier to entry to keep competitors at bay. This advantage was able to be integrated into the client’s regular operations.
Client Scenario: Taking new technology to market.
The AxisPointe: Developed pricing models and sales strategy to introduce the technology into specific verticals.
Impact: The client received a favorable equity investment offer.
Client Scenario: Creating an image to appeal to a high-end target market.
The AxisPointe: Counseled client on overall go-to-market strategy. Developed a brand position that aligned with the client’s overall business objectives and market opportunities. Identified strengths that were specific to the client that were incorporated into the brand and the customer experience to separate the client from competitors. Media opportunities came naturally as a result of the above work. Worked with the client in media relations to continue to develop the brand story and cement the brand position. Uncovered opportunities for unique strategic partnerships. Created messaging strategy for promotion and digital content. Trained and coached the client on the messaging strategy for specific applications. Developed processes to streamline customer acquisition.
Impact: The client was able to leverage the above work for pricing power and profitability in a high-end consumer market. The client was also able to exploit gaps in the market for opportunities and break into influential sub-markets.
Client Scenario: Struggling to compete. The client’s market has become over saturated with competitors. Technology and non-traditional competitors have disrupted the market. Services have been commoditized.
The AxisPointe: Developed a Go-To-Market strategy that exploited gaps in the marketplace and gaps in macro trends. On paper, the strategy made competitors irrelevant. Developed a True Brand strategy that set up the client to position for pricing power, profitability and advantages in supply chain and strategic relationships. Developed and helped facilitate both Sales strategy and Business Development strategy. Created sales processes to monitor and leverage best practices and control costs of customer acquisition. Currently providing services for on-going strategy management brand management, vendor/specialist management, messaging management and sales enablement.
Impact: Competitors actually became irrelevant in the strategy implementation. The client was able to move into additional markets that created new opportunities. An innovative business model was created that increased customer loyalty and profitability. The new business model has resulted in stabilized pricing power for the client. The client is also able to better maintain positive cash flow as an added benefit. Sales processes were able to be shortened while remaining effective. The client is able to retain customers for longer periods of time, improving the ROI on client acquisition (improved customer LTV). The client has been able to move up market more quickly and easily than they could before. The client has been able to reduce costs in supply chain while getting better access to higher quality talent.
Client Scenario: Capital raise for soil erosion control, soil regeneration
The AxisPointe: Tapped to evaluate the pitch deck and work with the group in the areas of Sales, Marketing and Development.
Impact: Group could expand the revenue opportunities through the course of regular operations to demonstrate a potentially higher long-term valuation.