Client Scenario: Launching a new service
The AxisPointe: Counseled client on a launch strategy for the new service that minimized costs and maximized revenue. Developed a value-based pricing structure to establish pricing for the new service that aligned with the market but differentiated the client from the competition. Developed business cases for Sales in taking the new service to market. Trained client in applying value-based pricing and applying business case in sales efforts.
Client Scenario: Expanding the practice
The AxisPointe: Developed a multi-pronged market strategy for expansion that addressed geographic opportunities, overall positioning, promotion, patient experience, strategic relationships and referral relationships. Identified profitable and non-profitable areas to help the client make strategic decisions. Helped the client maximize current opportunities. Managed and facilitated promotional efforts until the client to take them over on their own.
Client Scenario: Maintaining market share while continuing to grow and combat competition
The AxisPointe: Conducted formal market research to give the client accurate, up-to-date data. Developed a market analysis to show what the client was really up against. Developed a comprehensive market strategy that addresses better competitive advantages, market positioning and opportunities for growth. Identified a new brand extension that uses a unique competitive advantage to create a deeper moat. Currently providing services for on-going Go-To-Market strategy development and management as well as brand management.
Client Scenario: Taking new technology to market.
The AxisPointe: Developed pricing models and sales strategy to introduce the technology into specific verticals.
Client Scenario: Creating an image to appeal to a high-end target market.
The AxisPointe: Counseled client on overall market strategy. Helped the client develop a brand that the client was able to leverage for pricing power and profitability. Identified strengths that were specific to the client that were incorporated into the brand and the customer experience to separate the client from competitors. Uncovered opportunities for unique outreach to customers. Created messaging strategy for promotion, content and media relations. Trained and coached the client on the messaging strategy for specific applications. Developed processes to streamline customer acquisition.
Client Scenario: Struggling to compete. The client’s market has become over saturated with competitors. Technology and new business models have disrupted the market.
The AxisPointe: Developed a Go-To-Market strategy that exploited gaps in the marketplace, macro trends and made competitors irrelevant. The Go-To-Market strategy enabled the client to move into additional markets that created new opportunities. Developed a True Brand strategy that enabled the client to position for pricing power, profitability and advantages in supply chain and strategic relationships. The True Brand strategy increased customer loyalty and positive cash flow through a new, innovative business model. Developed and helped facilitate both Sales strategy and Business Development strategy. Created sales processes to monitor and leverage best practices and control costs of customer acquisition. Currently providing services for on-going strategy management brand management, vendor/specialist management, messaging management and sales enablement.