If your organization is in a leading or dominant position in your market(s), you're considered a market leader. You have unique advantages. You see it in your financials. … [Read more...]
Overcoming Price Wars in Business Services
At a certain stage of business, business services companies often find themselves in a predicament. Commoditization of services. Leaders face the harsh realities of … [Read more...]
The Soft Asset Most Misunderstood
True Brand. (And I don’t mean just a cool new logo or logo redesign with coordinating colors. I’m talking about holistic brand development where brand can be leveraged for … [Read more...]
Manage the Costs of Growth
Growth is a big decision because business leaders have to manage the costs (hard costs, soft costs, opportunity costs and hidden costs) that come with servicing the … [Read more...]
Why Benchmarking is Risky
Because it’s not about you. Benchmarking helps companies and their leadership keep score on how they’re doing according to what they choose to benchmark against. There are … [Read more...]
Sales and the Drive of the Organization
It’s a difficult balance between maintaining the financial goals of the company and empowering Sales to go make magic happen in the market. You can keep Sales focused on … [Read more...]
Choosing Business Growth
Business growth is a choice. The leadership of the business chooses to grow or not to grow. Choosing not to grow seems ridiculous because the subject of growth is so dominant … [Read more...]
Seeing Opportunity In Risk
At the time of this writing, CNBC reports that a capital markets firm has downgraded Starbucks stock shares based on its analysis of current market conditions (you can read … [Read more...]
How A Company Can Fully Harness Assets
Asset utilization is a large part of overall business strategy. It is often used to optimize productivity, cost containment, general operations, profitability and the overall … [Read more...]
Building Brand As A Company Asset
Brand. What is it? What does it do? Why should it be important? How do you assign value to it? When addressing brand and all of the aspects around brand: … [Read more...]