The goals of marketing are to generally make things happen and direct the ships of business to sail toward lands of beautiful, lush, green success. The keys for … [Read more...]
Choosing Business Growth
Business growth is a choice. The leadership of the business chooses to grow or not to grow. Choosing not to grow seems ridiculous because the subject of growth is so dominant … [Read more...]
Seeing Opportunity In Risk
At the time of this writing, CNBC reports that a capital markets firm has downgraded Starbucks stock shares based on its analysis of current market conditions (you can read … [Read more...]
How A Company Can Fully Harness Assets
Asset utilization is a large part of overall business strategy. It is often used to optimize productivity, cost containment, general operations, profitability and the overall … [Read more...]
Building Brand As A Company Asset
Brand. What is it? What does it do? Why should it be important? How do you assign value to it? When addressing brand and all of the aspects around brand: … [Read more...]
Waiting For Opportunity…
… is how the competition is going to quietly eat your lunch. Competitors aren’t the ones waiting for opportunity. They’re capitalizing on the fact that you are. This … [Read more...]
The Disconnect
It is understood that market strategy is important, but actually building market strategy is easier said than done. It’s hard. There is a lot of heavy lifting. You get … [Read more...]
Why Are You In This Market?
Do you have a competitive advantage that other competitors in this particular market can’t copy? Does your company have value propositions that really deliver … [Read more...]
Be Clear On Your Competitive Position
Who are you to your customers in the market? Who are you to your market partners? Who are you to your competition? Why is this your identity? 7 Up was the Uncola … [Read more...]
