Brand. What is it? What does it do? Why should it be important? How do you assign value to it? When addressing brand and all of the aspects around brand: … [Read more...]
Waiting For Opportunity…
… is how the competition is going to quietly eat your lunch. Competitors aren’t the ones waiting for opportunity. They’re capitalizing on the fact that you are. This … [Read more...]
The Disconnect
It is understood that market strategy is important, but actually building market strategy is easier said than done. It’s hard. There is a lot of heavy lifting. You get … [Read more...]
Be Clear On Your Competitive Position
Who are you to your customers in the market? Who are you to your market partners? Who are you to your competition? Why is this your identity? 7 Up was the Uncola … [Read more...]
