Asset utilization is a large part of overall business strategy. It is often used to optimize productivity, cost containment, general operations, profitability and the overall … [Read more...]
Building Brand As A Company Asset
Brand. What is it? What does it do? Why should it be important? How do you assign value to it? When addressing brand and all of the aspects around brand: … [Read more...]
When Best Practices Don’t Work
Market Strategy is an asset meant to be leveraged for a business to be more competitive. It drives the functions of the revenue side of business: Sales, Marketing, Business … [Read more...]
The Disconnect
It is understood that market strategy is important, but actually building market strategy is easier said than done. It’s hard. There is a lot of heavy lifting. You get … [Read more...]
