A large part of being competitive is having already won on paper. This drives the tactics that you choose, the language you use in messages and content and how you behave in … [Read more...]
Why Benchmarking is Risky
Because it’s not about you. Benchmarking helps companies and their leadership keep score on how they’re doing according to what they choose to benchmark against. There are … [Read more...]
Is Your Competition Doing Nothing?
When you're evaluating the competition for your customers' attention and dollars, look at all the alternatives. As business owners and executives, we have our eye on other … [Read more...]
Why Benchmarking Is Risky
Because it’s not about you. Benchmarking helps companies and their leadership keep score on how they’re doing according to what they choose to benchmark against. There are … [Read more...]
Waiting For Opportunity…
… is how the competition is going to quietly eat your lunch. Competitors aren’t the ones waiting for opportunity. They’re capitalizing on the fact that you are. This … [Read more...]
The Disconnect
It is understood that market strategy is important, but actually building market strategy is easier said than done. It’s hard. There is a lot of heavy lifting. You get … [Read more...]
Be Clear On Your Competitive Position
Who are you to your customers in the market? Who are you to your market partners? Who are you to your competition? Why is this your identity? 7 Up was the Uncola … [Read more...]
