It is understood that market strategy is important, but actually building market strategy is easier said than done. It’s hard. There is a lot of heavy lifting. You get … [Read more...]
Why Are You In This Market?
Do you have a competitive advantage that other competitors in this particular market can’t copy? Does your company have value propositions that really deliver … [Read more...]
Be Clear On Your Competitive Position
Who are you to your customers in the market? Who are you to your market partners? Who are you to your competition? Why is this your identity? 7 Up was the Uncola … [Read more...]
Is the market you are competing in sustainable?
Is this market it sustainable for customers? Maybe the market is not staying relevant enough to continue to serve customers in a way that solves their problems. If this is … [Read more...]
What’s It Going To Take To Compete?
If you don’t know what market you’re in, how do you know who you are even competing against? Are you even in the right market? Are there other markets that align with … [Read more...]
