True Brand. (And I don’t mean just a cool new logo or logo redesign with coordinating colors. I’m talking about holistic brand development where brand can be leveraged for … [Read more...]
Is Your Competition Doing Nothing?
When you're evaluating the competition for your customers' attention and dollars, look at all the alternatives. As business owners and executives, we have our eye on other … [Read more...]
Why Benchmarking Is Risky
Because it’s not about you. Benchmarking helps companies and their leadership keep score on how they’re doing according to what they choose to benchmark against. There are … [Read more...]
A Force To Be Reckoned With
Sales. Marketing. These are two dynamic functions of business. The people working in these capacities are extremely talented and make things happen - products and services … [Read more...]
Marketing ROI and ROTI
ROI (Return On Investment) or ROTI (Return On Time Invested) can be elusive when it comes to marketing. This is frustrating, to say the least. The key is to define the … [Read more...]
Smooth Sailing
The goals of marketing are to generally make things happen and direct the ships of business to sail toward lands of beautiful, lush, green success. The keys for … [Read more...]
Choosing Business Growth
Business growth is a choice. The leadership of the business chooses to grow or not to grow. Choosing not to grow seems ridiculous because the subject of growth is so dominant … [Read more...]
Seeing Opportunity In Risk
At the time of this writing, CNBC reports that a capital markets firm has downgraded Starbucks stock shares based on its analysis of current market conditions (you can read … [Read more...]
Waiting For Opportunity…
… is how the competition is going to quietly eat your lunch. Competitors aren’t the ones waiting for opportunity. They’re capitalizing on the fact that you are. This … [Read more...]
When Best Practices Don’t Work
Market Strategy is an asset meant to be leveraged for a business to be more competitive. It drives the functions of the revenue side of business: Sales, Marketing, Business … [Read more...]
