Sales. Marketing. These are two dynamic functions of business. The people working in these capacities are extremely talented and make things happen - products and services … [Read more...]
Marketing ROI and ROTI
ROI (Return On Investment) or ROTI (Return On Time Invested) can be elusive when it comes to marketing. This is frustrating, to say the least. The key is to define the … [Read more...]
Smooth Sailing
The goals of marketing are to generally make things happen and direct the ships of business to sail toward lands of beautiful, lush, green success. The keys for … [Read more...]
Sales and the Drive of the Organization
It’s a difficult balance between maintaining the financial goals of the company and empowering Sales to go make magic happen in the market. You can keep Sales focused on … [Read more...]
Choosing Business Growth
Business growth is a choice. The leadership of the business chooses to grow or not to grow. Choosing not to grow seems ridiculous because the subject of growth is so dominant … [Read more...]
Seeing Opportunity In Risk
At the time of this writing, CNBC reports that a capital markets firm has downgraded Starbucks stock shares based on its analysis of current market conditions (you can read … [Read more...]
How A Company Can Fully Harness Assets
Asset utilization is a large part of overall business strategy. It is often used to optimize productivity, cost containment, general operations, profitability and the overall … [Read more...]
Building Brand As A Company Asset
Brand. What is it? What does it do? Why should it be important? How do you assign value to it? When addressing brand and all of the aspects around brand: … [Read more...]
Waiting For Opportunity…
… is how the competition is going to quietly eat your lunch. Competitors aren’t the ones waiting for opportunity. They’re capitalizing on the fact that you are. This … [Read more...]
When Best Practices Don’t Work
Market Strategy is an asset meant to be leveraged for a business to be more competitive. It drives the functions of the revenue side of business: Sales, Marketing, Business … [Read more...]
