The AxisPointe was built to fill a gap in the market. Business leaders struggled with trying to get help in developing and applying growth strategies while remaining competitive in ever-changing environments.
As business leaders looked around, their options were marketing firms and advertising brokers or the occasional consultant.
Marketing firms and advertising brokers sell campaigns and advertising. In terms of business growth, their recommendations for clients are campaigns and advertising as cure-all pills. This leads to bloated budgets and biased recommendations.
Consultants are either business consultants that know a little about a lot, but are not useful in implementation, or are consultants in a single area of business such as marketing or sales. Growth involves several areas of business working together. Consultants tend to be production driven and operate on a billable hours model, which can feel like a money meter constantly running.
Vendors that business leaders were turning to were a multitude of piecemeal vendors that still didn’t address the whole issue, which left business leaders disillusioned with their experiences.
Other vendors are, “one-stop-shop.” They are whatever the client needs them to be, but without any depth of experience or knowledge about any of it. The details that matter in growth operations are often missed, which ends up in frustration for the client.
Client businesses and companies struggled to find…
…a true partner firm, whose interests aligned with theirs…
…an asset to help them take on the daunting charge of being able to grow and compete…
…a resource to help them determine and run growth ops that align with their organization.
The AxisPointe was built specifically for this.
TheAxisPointe: The Next Level Asset
The AxisPointe runs on a core model that is client-centric. This model was built by adopting components of models from various industries and bringing them together to best serve businesses and companies and their leadership.
We are focused on your organization and your success.
We address all of the areas necessary to competitively sell products and services while remaining valuable to customers. We work in the functions of:
Allocation of resources and opportunity costs
We have no bias as to what tactics or frameworks should be used to achieve objectives.
We include what is best for our clients, their capabilities, capacities, assets and resources. We move seamlessly between big-picture growth strategy and boots-on-the-ground efforts to make things happen.
At The AxisPointe, our approach is aligned growth strategy.
Growth is important to a business; however, it can be detrimental if it’s approached carelessly. Our approach is aligning growth strategy and growth efforts with the business’ capabilities, capacities, assets, resources and objectives. Our approach in strategy is an evolutionary approach rather than a once-a-year, one-fell-swoop approach. This allows macro growth strategy to remain fluent, agile and more easily applicable in the fabric of operational execution. The AxisPointe is in the proverbial airplane addressing growth strategy at 30,000 feet and in the Hum-V navigating the weeds of execution. We move seamlessly between the two to bring strategy into operations at a granular level.
Market fit is a term often used in the tech industry to mean a product or service fits a market because it is valued by customers. This concept is relevant to business in general, regardless of the stage the business is in. The early years of The AxisPointe were dedicated to market fit. The approach of The AxisPointe has proven to be valued by clients and successful in helping clients get to the next level.