The AxisPointe was built to fill a gap in the market. Businesses and companies were frustrated with trying to get help in developing and applying market strategies to effectively sell products and services while remaining competitive in ever-changing market environments.
Companies’ frustration with vendors
The vendors these businesses and companies were turning to are siloed in one particular revenue function (Marketing, Sales, Strategy,…) or the business model of the vendor doesn’t align with the client’s best interest (too much bloat that is passed on to clients and too much bias towards the tactics that they sell / broker).
The vendors that businesses and companies were turning to were a multitude of piecemeal vendors.
Some of the vendors are tactically oriented. They would talk strategy, but the tactics that they sell / broker always seemed to be the overall solutions. Those solutions don’t address the whole issue, though, and clients are often disillusioned with their experiences.
Some of the vendors are production driven. They tend to rain, “resources,” down on companies that are disruptive to business with bloated overhead costs that client companies pay for…whether they are necessary to serve the client or not.
Other vendors are, “one-stop-shop.” They are whatever the client needs them to be, but without any depth of experience or knowledge about any of it. The details that matter in market operations are often missed, which ends up in frustration for the client.
Client businesses and companies struggled to find…
…a true partner company, whose interests aligned with theirs…
…an asset to help them take on the daunting charge of being able to differentiate and compete…
…a resource to help them determine and run market ops that align with their organization.
The AxisPointe was built specifically for this.
TheAxisPointe: A True Strategic Asset
The AxisPointe runs on a core model that is client-centric. This model was built by adopting components of models from various industries and bringing them together to best serve businesses and companies and their leadership.
We are focused on your organization and your success.
We address all of the functions necessary to competitively sell products and services while remaining valuable to customers. We work in the functions of:
We have no bias as to what tactics or frameworks should be used to achieve objectives.
We include what is best for our clients, their capabilities, capacities, assets and resources. We move seamlessly between big-picture market strategy and boots-on-the-ground efforts to make things happen.
We are specialists in applied market strategy.
We are not…a general business vendor that knows a little about a lot. We are not…a vendor that addresses every angle of business that you and they can think of. We are not…a vendor that talks strategy, but has predetermined sets of tactics that seem to be the cure-all for growth. We are not…a vendor that is the one-stop-shop for all things business and can be whatever you want them to be. We are the partner asset that comprehensively addresses what a business or company does to sell products and services. Making businesses more competitive is what we do.
We are driven by being a valuable asset for businesses, companies and their leadership.
At The AxisPointe, our approach is applied market strategy.
Macro market strategy is still vital because it’s what makes market operations (the tactics, processes, frameworks and communications) actually work. Market strategy defines how a business or organization is going to win and thrive in the market. When market operations are built around macro market strategy, the business or organization is able to actually execute, compete and remain relevant in the market. Our focus on applied market strategy is an evolutionary approach rather than a once-a-year, one-fell-swoop approach. This allows macro market strategy to remain fluent and more easily applicable in the fabric of operational execution. The AxisPointe is in the proverbial airplane addressing market strategy at 30,000 feet and in the Hum-V navigating the weeds of execution. We move seamlessly between the two to bring strategy into market operations at a granular level.
Market fit is a term often used in the tech sector to mean a product or service fits a market in that it is valued by customers. This concept is relevant to business in general, regardless of the stage the business is in. The early years of The AxisPointe were dedicated to market fit. The approach of The AxisPointe has proven to be valued by clients and successful in making businesses more competitive and sustainable.