Revenue Enablement is much different than Sales Enablement. Revenue Enablement is focused on the customer.

Decision making prioritizes the customer. The business benefit is the maximization of revenue. Cross-functional alignment is driven by the needs of the customer.

Sales Enablement	Revenue Enablement
Helps Sales teams move customers through sales processes	Maximizes revenue potential at all customer touch points
Sales focused	Customer focused
Supports Sales	Supports the customer
Prioritizes Sales goals of Sales teams	Prioritizes customers & revenue goals simultaneously
Siloed in Sales with cross-functional relationships	Cross-functional across the organization

Many companies have some components of Revenue Enablement and simply need to fill in the gaps.

We can help.

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Revenue Enablement is an incredible tool for growth. It’s the difference between playing cards and playing chess. It’s an elegant way of leveling up Customer Experience and CX because of its focus on the customer. Customer Experience is a crucial competitive battleground. Revenue Enablement delivers a higher level of business benefit than Customer Experience or CX on its own. Revenue Enablement is simultaneously driven by the goals of the organization and the needs of the customer. It doesn’t have to be part of Customer Experience to deliver business value. It delivers very well on its own. It can be built internally or the whole function can be outsourced to a dedicated resource.

Stephanie Koch, President The AxisPointe

There are benefits to a customer centric, customer focused approach to doing business:

Revenue Enablement is the intersection of customer focus and monetizing the qualitative benefits.

It is cross-functional to encompass all customer touchpoint areas. It enables the organization to accomplish business objectives without sacrificing the customer. Customer-centricity and company goals are aligned by design.