Revenue Enablement is an enablement effort that maximizes revenue for the organization at all customer touch points.
This is where business value is created inside of a customer-focused approach.
Revenue Enablement is much different than Sales Enablement. Revenue Enablement is focused on the customer.
Decision making prioritizes the customer. The business benefit is the maximization of revenue. Cross-functional alignment is driven by the needs of the customer.
|Sales Enablement||Revenue Enablement|
|Helps Sales teams move customers through sales processes||Maximizes revenue potential at all customer touch points|
|Sales focused||Customer focused|
|Supports Sales||Supports the customer|
|Prioritizes Sales goals of Sales teams||Prioritizes customers & revenue goals simultaneously|
|Siloed in Sales with cross-functional relationships||Cross-functional across the organization|
Many companies have some components of Revenue Enablement and simply need to fill in the gaps.
We can help.
There are benefits to a customer centric, customer focused approach to doing business:
- Improving customer loyalty
- Creating additional competitive advantages
- Better business models
- Better access to markets
Revenue Enablement is the intersection of customer focus and monetizing the qualitative benefits.
It is cross-functional to encompass all customer touchpoint areas. It enables the organization to accomplish business objectives without sacrificing the customer. Customer-centricity and company goals are aligned by design.