Organic Growth
Growing organically requires structuring your Market Operations according to how your markets work while leaving room for innovation to keep up as markets change.
Market changes take many forms:
The competitive landscape changes.
Changes in technology and customer behavior opens doors for non-traditional competitors to more easily enter markets.
This is where leaders often feel blindsided.
Customer behavior changes.
Changes in social norms, access to information, a new set of options or alternatives and changes in customer expectations all impact customer behavior.
This alters markets and impacts a company’s competitive position.
Disruptions to traditional ways of doing business.
Disruption is often in the form of technologies and business models.
This also alters markets and impacts a company’s relevancy to stakeholders (customers, partners, supply chain, the public at large).
Access to new or adjacent markets becomes either easier or more difficult.
This can be a double edged sword. This creates obstacles and opportunities for competitors as well. Strategies must reflect this market factor.
