Marketing Officer
You need someone at the executive level who can bring marketing up to be a working strategic function that is more valuable to your organization, as a whole.
Marketing is working hard and doing things for the benefit of the business, whether it’s your internal people, agency vendors or both. There is activity, but Marketing doesn’t feel aligned with the rest of the business.
You need Marketing to be more than just managing advertising & promotion.
- Get better alignment with the rest of the business.
- Get a more efficient allocation of resources.
- Get cross-functional synergy for growth and momentum.
- Lower the costs of innovation.
You need someone to orchestrate and oversee all of this, but you are not in a position to hire someone internally.
Realizing you need a Marketing Officer and actually getting one are two different things.
This person is expensive to put on staff. You’d rather add production, general operations or sales staff at this point in your business.
You can have the Marketing Officer you need without the high employment costs or management hassles.
