Your Revenue teams are a primary driver of growth.

Your revenue teams have specific roles in the organization. They are made up of people with individual styles, personalities and capabilities.

The organizational structure for these teams depends greatly on:

• The business strategy
• The capabilities, capacities, assets & resources of the organization
• How the organization goes to market

The structure for revenue teams and how they interact cross-functionally is key to drive growth.

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There’s marketing…and then there’s Marketing.

Often, the marketing function is limited to simply managing advertising & promotion. In many organizations, this isn’t enough.

It’s frustrating because Marketing, as a business function, doesn’t feel like it’s in tune with everything else in the organization. It needs to bring more to the table. Marketing needs to be brought up to be more of a strategic business function rather than just managing promotion and advertising.

You need Marketing to be more valuable to the business as a whole.

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A large internal Marketing team is needed in some companies, but not necessary in others. The industry a business is in or the internal structure of the business doesn’t require an internal Marketing department per se. However, there are some marketing activities that occur that need to be overseen.

You need Marketing leadership and management without incurring the overhead.

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The experience your customer/client/user/patient has with your products, services and your organization can be an incredible competitive advantage.

Customer Experience should be holistic to include both tangible and non-tangible aspects of the product/service, the organization itself and the organization’s position (or desired position) in the market. 

Customer Experience can create advantages and higher barriers of entry to keep competitors at bay. A one-dimensional tech solution or a siloed solution only addresses the product or service itself.

Realizing sustainable market advantages requires a holistic approach to Market Operations and customer touch points.

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The combination of growth and changing market conditions is pushing the need for better data, better data visibility and better data usage.

Your market operations need better data and intelligence to help them keep up with market changes or to stay relevant to drive revenue and growth.

There are trade offs between ready-built, packaged (off-the-shelf) solutions and custom solutions. You may need one or the other or a combination of both.

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A structure for Communications across stakeholders creates the focus needed in growth agendas.

Cohesive communications and positioning across stakeholders helps improve and maintain market positions. ‘Cohesive’ in this context doesn’t necessarily mean the same. It means an intentional focus. The communications are specific to stakeholders (customers, partners, political groups, supply chain, etc.) and are tied together with the overall brand position.

This is a large part of the overall business strategy. It has incredible impact on realizing overall business value.

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Technology can be a game changer in your market operations.

The combination of growth and changing market conditions is pushing the need for better technology to keep up or to take advantage of market opportunities.

The burden of vetting tech solutions for your Market Operations (Marketing, Sales, Business Development or Customer Experience ) can be daunting.

There are trade offs between ready-built, packaged (off-the-shelf) solutions and custom solutions. You may need one or the other or a combination of both.

We Can Help With This.