You need someone at the executive level who understands the interworkings of market operations:
The business functions that comprise Market Operations are:
- Business Development
- Customer Experience
- Data & Data Usability
A Growth Officer develops, coordinates and oversees growth initiatives across all of the above Market Operations.
In addition to working across all of Market Operations, this person is also an asset to the executive team to help navigate markets, see around corners and take action.
This person collaborates with Finance, Internal Operations, Product Development and R&D to enable innovation and create opportunities.
Realizing you need a Growth Officer and actually getting one are two different things.
Many leaders of growing companies struggle with brining on a Growth Officer. It’s expensive to put this person on staff. They’d rather add operational staff or sales staff to support and service the growth.
In some cases, an organization is coming out of a hyper growth period and leaders have already added a considerable amount of staff.