Fill Gaps In Your Leadership Team
Growth comes from the collective efforts of the business functions in Market Operations (Sales, Marketing, Business Development, Data Usability and Technology). You have Internal Operations for producing and delivering products and services to customers. You have Market Operations for all you do in the market. And the market is where all the action is.
Organizations that have recently been through a growth period need a sustainability effort to balance out the chaos that comes with growth. They need structure in Market Operations because these functions keep going to help service the growth while keeping the momentum.
A Growth Officer
You need someone at the executive level who understands the inner workings of all of the Market Operations functions and how they work together.
This person leads across all of Market Operations collectively to drive momentum and growth. This provides the needed structure for both growth and sustainability.
This person is an asset to the executive team. This type of structure often brings innovation at a lower cost by default. There is more firepower at the executive roundtable to navigate changing market conditions.
A Marketing Officer
You need someone at the executive level to bring marketing up to a working strategic function that is more valuable to the business.
There are marketing activities happening, whether that is with your internal people, vendor agencies or both. There is lots of activity. Marketing, as a business function, doesn’t feel like it’s in tune with the rest of the business.
You need to bring marketing up to be more of a strategic business function rather than just managing advertising and promotion.