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The Axis Pointe

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Enablement

Enablement

Support for revenue teams isn’t enough for real growth.

Enablement is the step up from support when you’re serious about growth.

Enablement in terms of business growth is generally in two areas:

Sales Enablement

Revenue Enablement

How they are prioritized and deployed depends greatly on the business strategy, how the organization goes to market and how overall Market Operations is structured.

There are distinct differences between the two areas of Enablement:

Sales Enablement Revenue Enablement
Helps Sales teams move customers through sales processesMaximizes revenue potential at all customer touch points
Sales focusedCustomer focused
Supports SalesSupports the customer
Prioritizes Sales goals of Sales teamsPrioritizes customers & revenue goals simultaneously
Siloed in SalesCross-functional across the organization

Sales Enablement helps sales teams move customers through sales processes to make a decision with a higher likelihood of buying their products, services and solutions.

Learn More About Sales Enablement

Revenue Enablement maximizes revenue at all customer touchpoints. It prioritizes the customer with revenue goals as a business objective. A customer focus really pays off here.

Learn More About Revenue Enablement
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