You don’t have to choose between being better or growing. You can do both. At the same time.
- Understand what it’s going to take to compete.
- Is the market you are competing in sustainable?
- Is this the right market for your organization to be in?
- Are you relevant in the market and with customers?
- Know how you’re going to win in the market.
- Balance the tradeoffs and opportunity costs when allocating resources to growth.