Sales Collateral Development
Sales and Marketing are not the same. Marketing messaging does not work in sales conversations.
What if your sales & development teams had content that was actually useable?
Product and Marketing teams are trained to highlight products and services. Content and messaging from these departments tend to be product or service oriented.
Sales leaders and sales professionals know that a sales conversation is not only about products and services.
Marketing support isn’t helpful when it comes to content needed for sales conversations. You need content and collateral from a resource that understands how Sales works.
We develop collateral for sales teams that is custom for and relevant in sales conversations.
What if your sales teams were better equipped to compete?
Profitable deals start at the sales process.
The right competitive positioning reduces over-reliance on price and creates up-sell opportunities.
Positioning for marketing efforts and positioning in sales conversations are not the same.